Standing out in today’s competitive market requires more than good design — it requires recognition and distinction. The Brand Made in Germany™ Badge is a proprietary, privately developed recognition mark. It is a branding and marketing instrument — fully independent, non-governmental, and not connected to official quality labels or statutory certifications.
It is designed to support companies in communicating distinction, credibility, and market differentiation, while drawing inspiration from the reputation of German branding excellence.
How Does the Brand Made in Germany™ Badge Work?The Badge is granted through a transparent, points-based internal review. Using a structured framework, we evaluate your brand across selected key areas, each with defined criteria.
The process provides an independent perspective on how your strategy, identity, positioning, and communication align with professional brand standards — and gives you a tool to showcase this recognition to the market.
Evaluation Areas:- Brand Strategy – Alignment of mission, vision, values, and long-term goals with brand activities.
- Brand Identity – Clarity and consistency of the brand’s core elements such as name, logo, design, and CI.
- Brand Position – How well the brand defines its target audience and market positioning.
- Brand Communication – Effectiveness and professionalism in messaging across different channels.
- Brand Registration – Verification of trademark registration or protection of brand assets.
- Market Differentiation – Strength of the brand’s distinctive value proposition compared to competitors.
Legal & Compliance Check (optional) – A basic review of potential risks regarding trademarks and IP conflicts.
Important NoteThe evaluation is an internal process of Brand Made in Germany™.It does not constitute a statutory audit, legal verification, governmental approval, or certification of product origin or quality.What You Gain- A visual mark of recognition developed in Germany
- A certificate of participation and recognition within our proprietary framework
- A communication tool to strengthen storytelling, visibility, and market differentiation