Standing out in today’s competitive market requires more than good design — it requires recognition and distinction. The Brand Made in Germany™ Badge is a proprietary, privately developed recognition mark. It is a branding and marketing instrument — fully independent, non-governmental, and not connected to official quality labels or statutory certifications.
It is designed to support companies in communicating distinction, credibility, and market differentiation, while drawing inspiration from the reputation of German branding excellence.

How Does the Brand Made in Germany™ Badge Work?
The Badge is granted through a transparent, points-based internal review. Using a structured framework, we evaluate your brand across selected key areas, each with defined criteria.
The process provides an independent perspective on how your strategy, identity, positioning, and communication align with professional brand standards — and gives you a tool to showcase this recognition to the market.

Evaluation Areas:

• Brand Strategy – Alignment of mission, vision, values, and long-term goals with brand activities.
• Brand Identity – Clarity and consistency of the brand’s core elements such as name, logo, design, and CI.
• Brand Position – How well the brand defines its target audience and market positioning.
• Brand Communication – Effectiveness and professionalism in messaging across different channels.
• Brand Registration – Verification of trademark registration or protection of brand assets.
• Market Differentiation – Strength of the brand’s distinctive value proposition compared to competitors.

Legal & Compliance Check (optional) – A basic review of potential risks regarding trademarks and IP conflicts.

Important Note
The evaluation is an internal process of Brand Made in Germany™.
It does not constitute a statutory audit, legal verification, governmental approval, or certification of product origin or quality.

What You Gain

• A visual mark of recognition developed in Germany
• A certificate of participation and recognition within our proprietary framework
• A communication tool to strengthen storytelling, visibility, and market differentiation

The Brand Made in Germany™ Badge and Award of Recognition (Certificate of Participation/Recognition included) process is designed to be simple, transparent, and entirely online. Companies can apply step-by-step and receive clear feedback at every stage.

Step 1: The Application & questionnaire
Apply online and choose your preferred Badge level (Basic S, M, L, XL, and Plus: Bronze, Silver, Gold, Platinum).
Provide your company details.
You will receive a brand questionnaire.
Basic: 10 general brand-related questions
Plus (Bronze/Silver/Gold/Platinum): 10 additional questions per level (max. 50).
You will also receive a Brand Health Check for initial insights.
Prepayment of €990 is required to start the process.
Duration: 5–7 business days


Step 2: Review & Scoring
Answers are reviewed internally with a points-based system.
Evaluation focuses on brand identity, positioning, and alignment with the Brand Made in Germany™ framework.
Each answer is scored from 1-5 points.
Duration: 5–7 business days


Step 3: An Optional Interview & Additional Info
If necessary, we may request an interview or further documentation.
This step helps clarify brand details but is not mandatory.
Duration: 7–14 business days


Step 4: Badge & Recognition
70+ points → Brand Made in Germany™ Badge & Certificate of Recognition
50–69 points → Feedback report + option for re-assessment after improvements
Below 50 → Detailed feedback 
an invitation
To reapply after adjustments
Duration: 7–14 business days


Step 5: Renewal
It is valid for 12 months from the date of issue.
Renewal includes a regular review to ensure continued alignment.


Scoring Overview
Basic: 10 questions
Bronze, Silver, Gold, Platinum: Each adds 10 more questions (up to 50 in total).
Each answer scored between 1-5 points.
Minimum for recognition: 70 points.


Additional Services (Optional)

• To add value and support your recognition, we also offer:
• Fast Track Review – One Week expedited review (extra fee).
• Brand Positioning Report – Custom analysis of your brand on the German market.
• Custom Design and Marketing Materials – Templates and visuals featuring your Badge.
• Legal Pre-Check – Quick review of your name/logo/trademark to avoid trademark issues in Germany.

Disclaimer On the Use of the Brand Made in Germany™ Badge & Award of Recognition/Certificate of Recognition
The Brand Made in Germany™ Badge & Award of Recognition (Certificate of Participation) are Branding and Marketing based - private, non-governmental recognitions issued solely under the intellectual property and internal evaluation framework of Brand Made in Germany™.

They indicate only that:

• A brand has been created, developed, or evaluated within the internal Brand Made in Germany™ framework in Germany, and
• The Badge Holder has voluntarily participated in this process and has been granted a limited, non-transferable right of use for the Badge and the accompanying Award of Recognition / Certificate.
• The Badge & Award of Recognition do not constitute or guarantee:
• Product or service quality, performance, or market superiority or distinctiveness.
• Legal or regulatory compliance, the manufacturer's origins, or technical safety.
• Conformity with legally regulated or accredited standards such as TÜV, CE, ISO, or comparable schemes.
• The Badge & Award of Recognition are not connected to any governmental authority, statutory certification, or accreditation program under German or EU law.
• Use of misleading terms such as “partner,” “member,” “certified,” “approved,” or any equivalent in relation to the Badge & Award is strictly prohibited.

Further details can be found in our full Disclaimer and Badge Usage Agreement.